X-Ray Fashion

01 April 2019 – 21 April 2019

Location: Qatar Museums Gallery, Al Riwaq

X-Ray Fashion which premiered during the 2018 Venice Film Festival shines the spotlight on the inner workings of the world’s second largest polluter: the fashion industry. It is created by the Danish VR production house MANND and co-produced by the World Bank Group’s Connect4Climate program and the late Paul G. Allen’s Vulcan Productions, with the support of Alcantara, a certified carbon neutral company. Directed by Italian-born director and fashion photographer Francesco Carrozzini, X-Ray Fashion is a cinematic VR experience built around a 49-square meter physical installation that guides the viewer through the different stages of the fast fashion garment production; from cotton farm to sweatshop, and from catwalk to consumer purchase to the afterlife of the garment.

The seven scenes of the film consist of 360-degree live-action footage that imparts a stunning, photo-realistic atmosphere. The transitions between the scenes consist of a CGI environment that allows the viewer to walk between the different scenes. This cinematic experience is a pioneering VR piece that tests the implementation of physical and sensory effects through settings that incorporate heat, wind, scent and shifting terrain. By adding multidimensional sensorial effects, the filmmakers seek to draw the participant into an immersive physical experience that enriches storytelling in a new way.

Opening Hours:

Monday to Thursday:  9:00 am – 5:00 pm

Friday: 3:00 pm – 9:00 pm

Saturday: 9:00 am – 5:00 pm

Sunday: Closed 

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